The customer works in sales of a broad range of sports nutrition for people engaged in sport of high physical intensity, such as body building, power lifting, crossfit and so on. We were given a task to create a name for the shop, develop a logo and a web-site. The basic work was being done for the system search of products and their plastic cards. The uniqueness of this market is a huge amount of various formats and tastes for the same product. Because of this factor the card for the product may be very big and inconvenient, but we solved this problem, and also realized the system of connection between products, thus having increased the average order bill. Regulation of connections was being realized on the basis of competition analysis and thorough examination of sports nutrition specifics, and theory of gaining or losing muscle weight.